Pizza Ranch steps up marketing efforts

Pizza Ranch vice president of marketing Cody Pierce speaks with Nation's Restaurant News about new advertising strategies and the importance of the brand’s loyalty program

Since he started his post as vice president of marketing for Pizza Ranch in January, Cody Pierce has been tasked with scaling up the 160-unit brand’s marketing and advertising strategies, which heavily accentuate its ties to the small towns in nine Midwestern states where it operates.

Hull, Iowa-based Pizza Ranch deploys TV and radio commercials for new-unit openings and increasingly for new-product news in larger markets, Pierce said, but the chain’s big drivers of repeat

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