Maintaining customer trust through honesty

Maintaining customer trust through honesty

Words From: Lisa
West Coast 
bureau chief

When Kenneth Boxer called, you could hear the sense of betrayal in his voice.

Boxer is the owner of the Italian restaurant Palazzio in Santa Barbara, Calif., a restaurant known for its generous plates of pasta and servers who might spontaneously sing along to Dean Martin’s “That’s Amore” on a Saturday night. He he was calling to share his story of a scam he fears might be happening in restaurants across the country.

Recently, Boxer said, he discovered tha

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