Jack in the Box: Brand reimaging efforts driving sales

A Heard on the Call report following first-quarter earnings

Despite commodity pressures and reduced first-quarter revenue and profit from refranchising efforts, Jack in the Box said Thursday a “holistic” approach to its brand efforts is driving sales improvements.

In a call to analysts Thursday following the San Diego-based company’s first-quarter results, Linda Lang, Jack in the Box Inc.’s chair, chief executive and president, said same-store sales rose 5.3 perce

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