Domino’s fights ‘viral’ prank with video push

Domino’s fights ‘viral’ prank with video push

ANN ARBOR Mich. Domino’s Pizza Inc. discovered earlier this month that the networked world of 2009 not only instantly elevates misdeeds to previously unimaginable heights of visibility, but also interjects itself into the resulting crisis management process. —

Even as officials at the 8,700-unit pizza chain fought to mitigate the fallout from a video of franchised restaurant employees contamin

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.