Domino’s fights ‘viral’ prank with video push

Domino’s fights ‘viral’ prank with video push

ANN ARBOR Mich. Domino’s Pizza Inc. discovered earlier this month that the networked world of 2009 not only instantly elevates misdeeds to previously unimaginable heights of visibility, but also interjects itself into the resulting crisis management process. —

Even as officials at the 8,700-unit pizza chain fought to mitigate the fallout from a YouTube.com video of franchised restaurant employees contamin

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