Server-to-customer menu merchandising is a complex art that is commonly misunderstood, hastily taught and challenging to master.
Contrary to popular belief, selling inside the four walls is neither a single thing nor a simple process. It is a skill, and a challenging one at that. Let’s take a closer look at the why, when and how of an effective internal server sales program.
First, driving additional revenue and gross margin every shift is a non-negotiable fundamental of business.