Cut out the canned patter and boost check averages by reading and reacting to guests

Cut out the canned patter and boost check averages by reading and reacting to guests

Server-to-customer menu merchandising is a complex art that is commonly misunderstood, hastily taught and challenging to master.

Contrary to popular belief, selling inside the four walls is neither a single thing nor a simple process. It is a skill, and a challenging one at that. Let’s take a closer look at the why, when and how of an effective internal server sales program.

First, driving additional revenue and gross margin every shift is a non-negotiable fundamental of business.

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