Consumers go out for bold flavors they can’t make at home

Consumers go out for bold flavors they can’t make at home

Bold flavors are the key to strengthening weak restaurant sales, according to new data from The NPD Group.

Consumers may be cash-strapped, but operators can prompt spending by appealing to consumers’ desire for stronger flavor profiles and giving them ethnic, spicy and other tastes that are not widely available, the Port Washington, N.Y.-based market research firm found.

“Innovation is key at any time, but [it’s] especially important now,” said NPD analyst Bonnie Riggs. “Operator

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