Cashing the check-in

Cashing the check-in

Badges? Customers don’t want no stinking badges.

With apologies to the film “Blazing Saddles,” the novelty of receiving a digital badge or fancy title for repeatedly visiting favorite restaurants through location-based media already appears to be wearing thin with customers, forcing operators to rethink how they recognize users.

While badges and titles keep users interested in the game-play aspect of location-based social media, tangible rewards are proving

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