B&I brands employ commercial strategies to boost lagging sales

B&I brands employ commercial strategies to boost lagging sales

Business and industry operators are looking to climb out of the economic downturn by stealing a page from the playbook of their commercial restaurant competitors.

While commercial foodservice traffic has been soft for the last two years, B&I traffic has been down for four years, according to market research firm The NPD Group.

For the year ended September 2010, B&I traffic was down 16 percent. Port Washington, N.Y.-based NPD links the weakness primarily to the loss of

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