Applebee’s on its new Facebook strategy

Hyperlocal social-media offering could change restaurant deal game

Facebook, one of the biggest names in social media, has upgraded its Places feature in ways that operators and social-media experts say will benefit the nation’s biggest restaurant chains — mainly by allowing large chains to execute or modify promotions at the unit level.

With added management tools to Facebook Places, “parent” brands can create and manage a Facebook page for every “child” location in its system.

Scott Gulbransen, Applebee&rsq

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