McDonald’s to end monthly sales reporting

McDonald’s to end monthly sales reporting

Company turns focus to reversing sales weakness

McDonald’s Corp. will stop reporting same-store sales on a monthly basis beginning in July, the company said Wednesday, as it takes a quieter path in an effort to reverse its historic sales weakness.

At the Bernstein Research Strategic Decisions Conference, McDonald’s CEO Steve Easterbrook said the company would cease announcing monthly same-store sales results on July 1.

Easterbrook said the company is making its move “to focus our activities around strategic long-ter

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