Grilled chicken sandwich

Study: Healthful sandwiches to see growth

An NPD Group survey found that the popularity of better-for-you sandwiches is projected to keep climbing.

The sandwich has been a popular solution for lunch and dinner cravings since the Earl of Sandwich first slapped some beef between two slices of bread more than two centuries ago. Now, the sandwich could be the key to gaining sales amid the industry’s sluggish overall growth, a report from market research firm The NPD Group said.

But not just any sandwich will do. To tap into the opportunity, operators will need to offer options that are fresh, flavorful and nutritious,

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TAGS: Food Trends
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