Restaurant industry traffic continues to be weak, and will only grow weaker unless operators start giving consumers more of what they really want, according to officials at market research firm The NPD Group.
“The industry is just not addressing the needs of the marketplace,” said NPD analyst Bonnie Riggs. “The drivers, the incentives … they’re just no longer there.”
According to the latest research from Port Washington, N.Y.-based NPD Grou
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Contact: Desiree Torres [email protected]