restaurant job growth down TheaDesign/iStock/Thinkstock

Restaurant traffic, even in stronger segments, turns negative

Arby’s and Taco Bell executives share strategies to give consumers what they want

Restaurant industry traffic continues to be weak, and will only grow weaker unless operators start giving consumers more of what they really want, according to officials at market research firm The NPD Group.

“The industry is just not addressing the needs of the marketplace,” said NPD analyst Bonnie Riggs. “The drivers, the incentives … they’re just no longer there.”

According to the latest research from Port Washington, N.Y.-based NPD Grou

All access premium subscription

Why Upgrade your account?


NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish