Mellow Mushroom is getting a bit of a makeover just ahead of its 50th anniversary next year. The Atlanta-based, stone-baked pizza brand has launched a comprehensive rebrand that touches everything from its logo to its website to its restaurant design.
The rebrand includes refreshed visuals and new color schemes; a new, cohesive website that includes online ordering and payments; a new catering channel; updated employee uniforms; newly designed menus and in-store signage; and an updated Mel O. Mushroom, the brand’s character. Further, Mellow Mushroom has overhauled its retail shop to reflect its rebrand and will launch its first ever connected TV campaign on Nov. 14.
Additionally, the company will open a new prototype in Atlanta’s Grant Park at the end of next summer. The prototype will be about 1,000 square feet smaller than a traditional Mellow Mushroom restaurant and will include a counter-service order experience, back-of-the-house technology updates and new menu profiles.