Chili's strategy unlikely to include discounting

Chili's strategy unlikely to include discounting

CEO says brand will focus on its value proposition

Chili’s Grill & Bar is unlikely to return to deep discounting, Brinker International Inc.’s chief executive said Thursday.

While some casual-dining competitors are offering limited promotions, such as TGI Friday’s current $10 all-you-can-eat appetizers, Brinker chief executive and president Wyman Roberts told analysts on the company’s fourth-quarter earnings call that deep discounting was not in its plans.

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