unicorn frappuccino Starbucks

Starbucks targets social-media set with Unicorn Frappuccino

The new blended beverage changes color and flavor as you stir

Here’s the thing about Starbucks’ latest drink: If you don’t like the color or flavor, just give it a stir.

The Seattle-based coffeehouse giant will sell its new Unicorn Frappuccino blended drink tomorrow through Sunday, or as long as supplies last.

The drink starts off as purple, with a bit of blue swirls. At first, it tastes sweet and fruity.

Give it a stir, however, and the drink’s color changes to pink. The flavor also changes, to tangy and tart. The more you stir, the more the flavor and the color change.

The Unicorn Frappuccino is clearly aimed at the social-media set. Restaurants have been offering buzzy items aimed at consumers who are likely to post a picture of it on Instagram or Facebook, which earns them free advertising.

“The elusive unicorn from medieval legend has been making a comeback,” the company said in an announcement. “Once only found in enchanted forests, unicorns have been popping up in social media with shimmering unicorn-themed food and drinks.” 

The Unicorn Frappuccino is made with a sweet dusting of pink powder blended into a crème Frappuccino with mango syrup and layered with a “pleasantly sour” blue drizzle. It is finished with a vanilla whipped cream and a sprinkle of sweet pink and sour blue powder topping.

Contact Jonathan Maze at jonathan.maze@penton.com

Follow him on Twitter: @jonathanmaze

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