NRA Show
beverages RomanIsaykov/iStock/Thinkstock

How beverages can elevate the customer experience

Executives share strategies for strong beverage programs at Whirley-DrinkWorks! roundtable

Foodservice industry executives met during the NRA Show in Chicago to discuss beverage trends at a roundtable sponsored by Whirley-DrinkWorks! 

Topics ranged from how beverages can enhance the customer experience, to limited-time offers and promotions. Here’s a look at key traits of successful beverage programs and trends in the foodservice industry:

Participants:

Andrea Benzschawel, beverage director, Buffalo Wild Wings
Eric Brown, dir

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish