NRA Show
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How beverages can elevate the customer experience

Executives share strategies for strong beverage programs at Whirley-DrinkWorks! roundtable

Foodservice industry executives met during the NRA Show in Chicago to discuss beverage trends at a roundtable sponsored by Whirley-DrinkWorks! 

Topics ranged from how beverages can enhance the customer experience, to limited-time offers and promotions. Here’s a look at key traits of successful beverage programs and trends in the foodservice industry:


Andrea Benzschawel, beverage director, Buffalo Wild Wings
Eric Brown, dir

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