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Filling Seats with Signature Coffees

Filling Seats with Signature Coffees

Profitable specialty coffees help to drive traffic, sales during cold winter months. Full article sponsored by Gevalia.

Creating seasonal promotional items is a vital task for restaurant operators today. That is particularly true when it comes to coffee, that habitual, highly profitable and widely popular beverage.

In addition to drawing add-on sales, seasonal signatures actually help drive traffic in establishments, operators say. In fact, 21 percent of consumers last year — up from 16 percent in 2012 — say that beverages play a very important role in deciding which restaurants to visit fo

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