Yum franchisee sues franchisor over co-branding

Yum franchisee sues franchisor over co-branding

Franchisee: Long John Silver's-A&W co-branding 'a failure'

A longtime franchisee of the Long John Silver’s chain filed a lawsuit against franchisor Yum! Brands Inc. last week, claiming it was misled into “the abject failure” of co-branding units with the A&W brand.

Treasure Isles Inc. of Lexington, Ky., a 26-unit Long John Silver’s franchisee that sought Chapter 11 bankruptcy protection Feb. 1, filed its suit Sept. 16 in U.S. Bankruptcy Court for the Eastern District of Kentucky.

“The co-branding was a

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