Wing chains reveal post-peak strategies

Wingstop, Hooters, Wing Zone and The Tilted Kilt share their plans for sustaining sales and traffic beyond the peak sports season

Peak-demand season for chicken wings and sports-theme restaurants may be over, but some of those brands are staying in the game with sales- and traffic-building strategies to sustain their momentum beyond the first quarter.

The first three months of the year is typically a heavy sales period for chains like Buffalo Wild Wings, Wingstop, Hooters, Wing Zone and The Tilted Kilt. The NFL playoffs and Super Bowl leading into college basketball’s March Madness tend to drive up restaur

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