Wienerschnitzel at 50 years

Wienerschnitzel at 50 years

Q&A with chain president Dennis Tase on growth, pricing and secret chili

Fifty years ago this month, John Galardi opened a hot dog stand in Wilmington, Calif., dubbed Der Wienerschnitzel, a name invented by his wife.

Galardi had worked with Taco Bell founder Glen Bell Jr. and wanted to start a concept of his own. As the hot dog stand evolved, it became one of the first quick-service restaurants with a literal drive thru — not a driveway up the side of the building, like most, but one that went right through the middle of what was then typically an A-f

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish