Which Wich learns lessons from social media

DALLAS Employing a variety of social media, the 105-unit Which Wich sandwich chain earlier this month pounced on a potentially negative situation — a customer actually getting injured eating a sandwich — and turned it into a light-hearted customer contest and branding opportunity.

Jeff Sinelli, founder of Which Wich, said the steps the company took during the past few weeks were a great test of its social-media prowess. The lessons learned, from the importance of fas

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish