Wendy’s to review ad agencies

DUBLIN Ohio Wendy’s International Inc. said Friday it would review national advertising agencies to handle its approximately $300 million marketing budget.

Chief marketing officer Ken Calwell said the review is the next phase of a “comprehensive turnaround plan” for Wendy’s, a process that began following the brand’s September 2008 merger with Arby’s parent Triarc Cos. Inc., which brought Calwell and chief executive Roland Smith aboard.

“We k

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish