Survey: McDonald's new Happy Meals gain favor with parents

Survey: McDonald's new Happy Meals gain favor with parents

In the lead-up to the rollout of its new Happy Meals, which now automatically include apple slices and kid-sized portions of French fries, McDonald’s raised its brand perceptions among parents with young children, according to a new study from YouGov BrandIndex.

Ted Marzilli, senior vice president of New York-based BrandIndex, said McDonald’s improvement from its lowest parental “bu

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