Sonic to launch value menu

OKLAHOMA CITY Looking to stem slipping sales and increase its appeal to cash-strapped consumers, Sonic Corp. said Monday it would launch a value menu at its 3,500-store system by the end of December.

The move makes Sonic the latest quick-service operator to unveil such an initiative. Last week, KFC said it would introduce the chain’s first national value menu next year, featuring nine items for between 99 cents and $1.99 each. And other chains, including McDonal

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish