Sonic 1st-Q profit falls 47.5%

OKLAHOMA CITY First-quarter profit at Sonic Corp. was slashed nearly in half from a year ago as sales for the 3,500-unit drive-in chain fell victim to consumer pressures.

Sonic said Wednesday it hoped to reverse the results partly with its new $1 value menu, which it introduced just prior to New Year’s Day.

“The economic environment continues to weigh heavily on consumer discretionary

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