Smoothie King opens stores earlier

NEW ORLEANS As its chief rival makes a big push into breakfast, Smoothie King Franchises Inc. is adding to the a.m. competition with extended morning hours at its 580 stores.

Smoothie King units now will open at 7 a.m. on weekdays, compared with previous opening times between 8 a.m. and 10 a.m., depending on the location, a spokesman said. Smoothie King’s move comes as 729-unit Jamba Juice introduces new breakfast items, including steel-cut oatmeal, and more coffee

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