SLIDE SHOW: Subway plays to local tastes in India

Chain hits 200-unit mark in India

A Chicken Tikka sub is not among Subway’s famous footlongs in the United States.

But in India, where the chain said it recently hit the 200-unit mark, the Chicken Tikka is one of several subs designed to appeal to local tastes.

India has been increasingly targeted for development by American restaurant chains, including Chili’s Grill & Bar, KFC and Quiznos.

Like other brands, Subway, which entered India 10 years ago, has tweaked and supplemented its menu t

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish