Sharks, Dolphins Compete with Man in Mcdonald’S Filet-O-Fish Promotion

OAK BROOK, ILL. —McDonald’s Corp. has unleashed dolphins and sharks to promote the Filet-O-Fish and limited-time Double Filet-O-Fish sandwiches.

The denizens of the deep actually are inhabiting www.filetofish.com, a website created by Moroch Partners of Dallas, where visitors can test their gaming skills. —McDonald’s Corp. has unleashed dolphins and sharks to promote the Filet-O-Fish and limited-time Double Filet-O-Fish sandwiches.

In “Aquatic Tennis,” players help a man and a dolphin try to get a Filet-O-Fish past each other. Players of “Ocean Commotion” determine whether the dolphin or the man can balance the sandwich longer on their noses. Last year’s “Sharkbait” game, the initial effort to promote the sandwich, returns this year and tests players’ abilities to keep the Filet-O-Fish away from hungry sharks. —McDonald’s Corp. has unleashed dolphins and sharks to promote the Filet-O-Fish and limited-time Double Filet-O-Fish sandwiches.

The website is part of a larger campaign, which includes TV and radio ads, point-of-purchase material, rich-banner ads and a cell phone component. —McDonald’s Corp. has unleashed dolphins and sharks to promote the Filet-O-Fish and limited-time Double Filet-O-Fish sandwiches.