Ruby Tuesday outlines strategic plan

A Heard on the Call report following the company’s 4Q earnings

Faced with a steep drop in fourth-quarter profit, Ruby Tuesday Inc. executives outlined strategies to drive guest traffic during a conference call with analysts Thursday, including restaurant conversions to new brands, a promotional switch to more limited-time offers and continued work on service.

After experiencing what it called a very challenging fourth quarter and facing two upcoming quarters that chief executive Sandy Beall acknowledged will be difficult, Ruby Tuesday plans to tra

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