The return of taste-test marketing

Wendy’s, Arby’s, Domino’s and Popeyes take on their competition in TV ads

It’s not polite to gloat, but it does make for good ad campaigns, as demonstrated recently by several restaurant brands, including Arby’s, Wendy’s and Popeyes Louisiana Kitchen.

Wendy’s and Popeyes are touting taste test wins over respective rivals McDonald’s and KFC, while Arby’s said Friday that it would promote its new chicken salad sandwich by asking customers to compare it to what’s offered at Subway.

Domino’s Pizza was among

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