Restaurants a-Twitter about site’s capability to expand the reach of their customer service

Restaurants a-Twitter about site’s capability to expand the reach of their customer service

It sounds improbable: connecting with guests and providing meaningful customer service with only a 140-character message. But officials of several tech-savvy regional chains, when talking about the service opportunities that are inherent to microblogging site Twitter, list numerous ways they’ve co-opted the social-media phenomenon successfully.

John Piccirillo, director of marketing for Fadó Irish Pub, which operates all but two

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