Restaurants a-Twitter about site’s capability to expand the reach of their customer service

Restaurants a-Twitter about site’s capability to expand the reach of their customer service

It sounds improbable: connecting with guests and providing meaningful customer service with only a 140-character message. But officials of several tech-savvy regional chains, when talking about the service opportunities that are inherent to microblogging site Twitter, list numerous ways they’ve co-opted the social-media phenomenon successfully.

John Piccirillo, director of marketing for Fadó Irish Pub, which operates all but two

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish