Restaurant chains recognize growing importance of marketing to new consumers where they work

Restaurant chains recognize growing importance of marketing to new consumers where they work

More restaurants are discovering that targeting consumers in the workplace has become a vital part of their marketing strategy to spark new-product sales, generate repeat business and introduce concepts in new markets.

Though that’s not a new tactic, chains are recognizing the growing importance of reaching consumers where they work, as Arby’s Restaurant Group did this summer. Because nearly 60 percent of U.S. office workers spend

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