Regional hot dogs hit it big with national Smashburger

Regional hot dogs hit it big with national Smashburger

Chain’s founder discusses popularity of local flavors, menu items

Smashburger, a better burger concept with 143 restaurants in 25 states, might be a national chain, but its management still strives for local appeal everywhere it opens. So before entering any market, it researches local tastes and develops appropriate menu items.

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