Pizza revamp drives Domino’s results

Domino’s Pizza Inc. said consumer response to the brand’s reformulated pizza and its new, transparency-theme marketing campaign in 2010 drove one of the company’s best years.

For the Ann Arbor-based company’s fourth quarter ended Jan. 2, net income rose 2.5 percent to $24.2 million, from $23.6 million in the same quarter a year earlier. Latest-quarter per-share earnings fell to 39 cents from 41 cents last year, as Domino’s held a higher weighted average nu