Operators slim down menu items amid consumer demand for nutritious dishes

After years of talking about healthful eating, consumers finally seem to be putting their money where their mouths are.

Even before the new year put dieting resolutions into effect, a study by The NPD Group found that consumers were ordering fewer carbonated soft drinks, hot dogs, fried chicken and French fries and ordering more milk, grilled chicken and grilled chicken sandwiches, nonfried fish, breakfast cereals, fruit and yogurt.

“This shift in consumers choosing heal

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TAGS: Marketing News
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