Operators find that giving is more than its own reward in charity tie-ins that also boost sales

Operators find that giving is more than its own reward in charity tie-ins that also boost sales

Boudin Bakery didn’t realize how well it would benefit from a fundraiser while also helping the charity involved until the first such event was held, for the opening of a new Boudin SF fast-casual branch in Stockton, Calif.

The sourdough-bread specialty restaurant opened with one of the strongest sales days ever recorded by the historic, San Francisco-based bakery and cafe operator.

Not only that, the publicity and goodwill the fundraiser generated have contributed to

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