Once seen as recession-resistant, big QSRs show economic stress

Once seen as recession-resistant, big QSRs show economic stress

Though McDonald’s and some other quick-service brands had appeared to be bullet-proof beneficiaries of the trading-down effect, the nation’s economic slump and commodity inflation finally are visibly hurting even well-positioned fast feeders, judging by segment leaders’ latest earnings reports.

While considered relatively recession-proof by some, the quick-service segment is starting to feel the pinch of

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