NPD: Value-focused chains weathered ’08 better than others

NPD: Value-focused chains weathered ’08 better than others

Experts predicted a dismal 2008 for the entire foodservice industry, but it appears the chains that were able to lure spending-wary consumers with value-oriented deals weathered the storm better than their counterparts who pursued by-the-book pricing policies.

In addition, while many concepts succumbed to the increasing economic pressures, suffering losses, shuttering units or closing altogether, new data from market research firm The NPD Group shows the restaurant industry in general

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