NPD: Demand for meal deals in casual dining continues to rise

NPD: Demand for meal deals in casual dining continues to rise

From Ginsu knives sold via infomercials in the 1970s to the fast-food combo meals first introduced in the early 1990s to today’s telecommunications “triple plays” in which Internet, cable and phone services are bundled together, Americans have always loved a packaged deal. Add a recession into the equation, and the passion mounts for several items at one seemingly low price.

Casual-dining chains discovered the power of the packaged deal this summer when they introduced a variety of

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish