NPD: Burgers are king of the QSR hill in beef-focused Dallas

NPD: Burgers are king of the QSR hill in beef-focused Dallas

The Dallas market is crowded with all manner of ethnic and eclectic quick-service restaurants, but it’s the familiar hamburger chains that are the big winners with the area’s consumers, according to new data from The NPD Group.

A recent survey of the top 35 quick-service chains in the Dallas market revealed that hamburger purveyors had by far the largest share of traffic—and it was still growing. In the year ended June 2007, hamburger chains won nearly 60 percent of all visits to quic

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