McDonald’s morphs and revitalizes brand image with well-executed TV spot for Southwest Salad

McDonald’s morphs and revitalizes brand image with well-executed TV spot for Southwest Salad

If you’ve seen the TV spot for McDonald’s new Southwest Salad you’re probably wondering the same thing I am: Why can’t they all be this good?

McDonald’s TV spots, I mean, not the chain’s salads.

Created by DDB Chicago, the spot is more entertaining than any I’ve seen for the chain in years. But it goes beyond mere entertainment by including a strong product message and great food photography.

This is one well-executed commerci

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TAGS: Marketing
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