Learning new tricks for designer doggie bags

Learning new tricks for designer doggie bags

As diners seek more ways to economize, a growing number are taking their leftovers home with them, giving operators a marketing opportunity that extends beyond their dining rooms.

In a recent informal survey conducted through the NRN blog Food Writer’s Diary, 40 percent of respondents said they were using doggie bags more frequently than they were a year ago. Looking to capitalize on the change in customer behavior, many restaurateurs say they are rethinking how leftovers are treated.

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