Krispy Kreme looks for sales in competitive coffee market

Krispy Kreme looks for sales in competitive coffee market

New slogan – “Worthy of our doughnuts” – ties coffee to chain’s signature item

Krispy Kreme Doughnuts is stepping into the coffee wars in a big way with three new signature coffees debuting this week, and a new marketing campaign set for Friday.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish