KFC puts marketing focus on the Colonel

KFC puts marketing focus on the Colonel

Chain kicks off campaign to reintroduce founder to younger consumers

For a majority of young Americans, KFC’s iconic founder, Col. Harland Sanders, might as well be the Noid.

While Col. Sanders has been around much longer than Domino's 1980s-era mascot, KFC found in a recent survey of consumers between 18 and 25 years old that 31 percent reported having no idea who the founder of KFC was. Fifty-two percent of respondents thought Col. Sanders was a made-up corporate icon, while 61 percent couldn’t identify the image in KFC’s logo as Col

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish