Keeping an “i”on technology’s user numbers and promotional potential

Keeping an “i”on technology’s user numbers and promotional potential

Shake your average cell phone, and the best thing that will happen is that it will still work. Shake an Apple iPhone or sister iPod Touch multimedia player, and you may be part of a cocktail lottery or experiment in better service.

Starwood Hotels & Resorts Worldwide Inc. of White Plains, N.Y., is testing Hospitality Solutions International point-of-sale software on iPod Touch devices, confirmed vice president of information technology Mark McBeth. And the Froots Smoothies chain of Co

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