Interior appeal: Restaurants invest in design to reinforce brand

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Talk to any restaurateur and you'll hear the same lament: Patrons are picky — pickier than they've ever been.

So it's no wonder that restaurants are going out of their way to make sure their interiors are visual crowd-pleasers.

"They are absolutely going the extra mile in designing the space," agreed Susan Pitaccio, president of Maxey Hayse Design Studio Inc. in Nutley, N.J., an interior design firm for restaurants and other entertainment and dining venues.<

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