Off to a healthy start: Operators scramble to satisfy nutrition-hungry consumers

Off to a healthy start: Operators scramble to satisfy nutrition-hungry consumers

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As the breakfast daypart's popularity continues to grow, restaurant chains continue to seek out new ways to feed consumer demand. At the same time they're discovering they must add a new ingredient to their breakfast mix: more healthful morning menu offerings.

According to Chicago-based food research firm Technomic Inc., U.S. breakfast sales are a $40 billion-a-year industry. And because of the daypart's increasing popularity, everyone — from quick-service operators to

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