Having Words with Malcolm M. Knapp President, Malcolm M. Knapp Inc.

Having Words with Malcolm M. Knapp President, Malcolm M. Knapp Inc.

Malcolm M. Knapp has predicted a lot of trends over the years. Since 1972 he has worked with the National Restaurant Association to compile its highly influential annual Restaurant Industry Forecast. Over the past three decades, he also has consulted with many chief executives in the foodservice industry on strategic planning, forecasting and marketing research and analysis. Knapp has advised the U.S. Census Bureau on segment

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