Gold Star Chili program builds brand by welcoming soldiers home

Gold Star Chili program builds brand by welcoming soldiers home

CINCINNATI Gold Star Chili’s Memorial Day public-service announcements lasted all of five seconds. But officials say the image the spots used, a single piece of shredded cheese twisted to look like a yellow ribbon, didn’t need much more than that to make an impression for the Cincinnati-based chain’s “Serving Our Troops” program. —

The camera zooms out from the image to reveal

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TAGS: Marketing
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