Frozen-treat upstarts chip away at ice cream’s dominance in dessert category

Frozen-treat upstarts chip away at ice cream’s dominance in dessert category

LUBBOCK TEXAS —With consumers perceptibly pushing away from ice cream at the dessert table, other frozen-treat purveyors are expanding to help sate the sweet teeth.

Many fruit-focused and ice-based chains are popping up as alternatives, with such names as Bahama Buck’s and La Paletera. —With consumers percep

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